Together, Impact/Confidence/Ease provides a systematic way to prioritize projects and allocate resources to the efforts that are most likely to drive significant business results without overextending current capabilities. Applying the ICE framework forces leaders to confront tradeoffs and make decisions that optimize return on investment.
ICE refers to a prioritization framework that looks at Impact, Confidence, and Ease when evaluating potential initiatives.
Impact considers how much a given initiative could move the needle in terms of key business metrics.
How much could this move the needle? Are you looking at incremental gains? Or step functions?
Confidence evaluates the likelihood that the initiative will achieve the intended outcome, based on factors like whether similar approaches have worked before
How likely are you to achieve it? Has it worked before? Has something similar worked before?
Ease assesses the level of resources and effort required to execute on the initiative.
How resource heavy is the input?
Rate each potential initiative on a scale of 1 to 10, where 10 means the initiative has the most impact, or you have the most confidence in being able to execute it, or it's easy for your team to pull off.
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Example ICE Scoring from GrowthAssistant’s 2024 Planning cycle. 90% is used to rate high impact, high confidence, high ease. 30% is used to rate low impact, low confidence, and low ease (i.e. high effort).
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Start with our Company bets template then prioritize using our ICE Template